By this time, Will, the ambitious and industrious entrepreneur, once an impoverished, shoeless farm boy who had learned from his mother never to be discouraged or to give up, now received the fruits of his years of hard, unrelenting labor. Telling's success was in part based upon a quotation from a New England man who once said, "Those who do not get along are those who refuse to do the things they know so well." Telling recognized this fact early in his life and practiced this philosophy.
The November 1925 issue of American Magazine carried an article about Telling titled "A Horse-Drawn Streetcar Conductor who Built a Castle in the Air." Reference was made to Telling's business which he had started with almost nothing. But Telling also had other dreams about real castles.
